Blogging Industry
Environmental Trends Impacting
Blogging and User-Generated Content Industries
The proliferation of blogging platforms and applications that are textually, graphically and video-based together reflect the design criterion and objectives originally defined in the Web 2.0 taxonomy created by Tim O'Reilly CEO and Founder of O'Reilly Media. Based on an egalitarian framework of collaboration and communication, Web 2.0 has since become the foundation of many of the blogging and social media platforms dominating the typical Internet user's hours online today (Bernoff, Li, 2008). Figure 1 provides a graphic representation of the Web 2.0 Meme Map as originally designed by Tom O'Reilly and John Battelle (O'Reilly, 2006). Web 2.0 continues to be the primary catalyst of the greater opportunities and threats to consumer-generated content.
Figure 1: Web 2.0 Meme Map
Source: (O'Reilly, 2006)
Central to the concept of...
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